European Market – Fruit and Vegetables, Part Two2 min read

Welcome to the next installment of our multi-part article for the “Best Food Importers” site, the no 1 world directory of food importers and distributors from all over the world, article that focuses on the “fruit and vegetables” sub-sector of the food distribution market from the European region. As we showed on the first part of this article, the heavily regulated and highly sensitive food distribution market of the European region is governed by a complex of trends that stem from five aspects of social-economic interaction, namely the social, technological, economical, environmental and political trends, all of which being a sine-qua-non reality of this particular economic endeavor.

A general overview of the social trends that act as a driving force in the fruit and vegetables sub-sector of the food distribution market of the European Region must begin with the topic of food safety. The social trend in regards to this topic was, is, and shall remain that food safety is a precondition not only for the best food importers of Europe, but for all the entities involved in this particular market interaction, suppliers, importers, government agencies and customers alike.

Without a absolute compliance to the standards of microbial contamination and maximum residue level, no economical endeavor is possible on the European Union market. Furthermore, the product requirements imposed by the European Union legislation as a whole are less stringent than those from the northwestern countries of Europe.

The recent market study published by CBI (“Centre for the Promotion of Imports from developing countries”) and The Ministry of Foreign Affairs of The Netherlands mentioned in the introductory installment of this multi-part article remarks upon the growing importance of product tracking and tracing for fruit and vegetables suppliers who want to target the European market. A close collaboration between the suppliers and the best food importers of Europe in regards to the product tracking and tracing systems seems to be the best response to this particular social trend. Furthermore, GLOBALG.A.P is a certification that every food and vegetables supplier and importer must not neglect in order to insure the regulatory safety in relation to the products retailed on the European market. Growers, as well as importers and exporters alike, must also focus their attention on the necessary decontamination and cleaning of their transport vehicles, containers and production equipment, the CBI study suggest.
The next installment of this multi-part article shall deal with the topic of Corporate Social Responsibility, another important social trend that must be taken into consideration during the course of any economical venture undertaken by the best food importers and suppliers alike.