European Market – Fruit and Vegetables, Part Four2 min read

Welcome to the fourth installment of our multi-part article for the “Best Food Importers” site, the no 1 world directory of food importers and distributors from all over the world, article that is intended to be an informative overview of the trends that are considered to be preeminent in the European food market. The third installment of this series of articles illustrated the growing importance of another recent social trend amongst the European consumers in general, as well as amongst fruit and vegetables European consumers in particular.

A market strategy study recently published by the CBI (“Centre for the Promotion of Imports from developing countries”) on behalf of The Ministry of Foreign Affairs of The Netherlands is amongst the many sources that illustrate the growing concern for a healthy living and for pure and natural food products, concern that gains more and more importance when it comes to the European consumer’s purchasing choices. Evidently, this concern manifests itself as a consequence amongst the best food importers of the European region, and thus, it must be prevalent both in their retailing strategies, and in their choice of product suppliers.

For this particular sub-sector of the European food distribution market, this social trend represents an clear advantageous development. Fruit and vegetables retailing has always put an particular emphasis on the advantages of these products in regards to the general health of the consumer and used this emphasis important part of the most successful marketing strategies. This led to the advent of a coordinated legislative effort in the European Union that aimed to regulate the food health and nutritional claims. A comprehensive understanding of these legislative regulations represents the first step for using this particular trend as an advantage when it comes to dealing with the best food importers from the European Union, in particular, but also with the best food importers from the other European countries that are not members of the EU. The aforementioned study states that the importance of communicating the health benefits of this particular food products will increase, in tandem with the introduction fruits with special genetic characteristics, also known as “super-fruits”.

Furthermore, let’s not forget that the European consumer associates the idea of “good taste” with the organic quality of a certain agricultural product. Therefore, the targeting specific groups, such as children or persons suffering from obesity, by special retailing strategy will prove to be a good business practice for the best food importers of Europe and their suppliers.

In our next installment, we shall focus on another type of trends that govern this particular market, namely those that stem from the technological aspect of the social-economical interaction.

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