European Market – Fruit and Vegetables, Part Six2 min read

Our “Best Food Importers” website, alongside being the no 1 world directory of food importers and distributors from all over the world, began to offer articles that are meant to be a reliable source of information for our readers and for the potential clients of our food importers and distributors database. The fist series of articles began a overview of the European Market trends that manifest themselves in the “fruit and vegetables” sub-sector of this particular market.

In the first five installments of this series of articles, we focused on the social and technological trends that act as a driving force for this particular sub-sector of the European Market. Now, let’s move on the trends that emerged purely out of the interaction of the economical driving forces of the market.

As the recent trend mapping study published by CBI (“Centre for the Promotion of Imports from developing countries”) and The Ministry of Foreign Affairs of The Netherlands illustrated, the first and foremost of these trend-generating factors is represented by the effects of the economic crisis. The European economy as a whole is nowadays characterized by a slow comeback after the economic crisis from the previous years. Naturally, some countries have a faster economic growth that others, but “per ansamble”, the effects of the economic crisis that plagued the international economy as a whole not so long ago are still being felt and constitute themselves in real market trends when it comes to the European consumer’s preference and product choices.

Therefore, in relation to the “fruit and vegetables” sub-sector of the European food market, this trend has a result a preference for discounted products amongst many consumers. Simultaneously, we notice the presence of a completely opposite phenomenon. As a psychological hard-wired reaction, in times of economic and financial hardship, the average consumer tends to lean more often towards “indulging” himself with high quality products. As a result, the demand for premium products in the “fruit and vegetables” sub-sector of the European food market is still high, and it is likely to remain so in the following years.

A normal response to this particular market trend for the suppliers of the best food importers of Europe would be to either focus on bulk products, that can be sold at discount prices, or to specialize in premium products in order to satisfy the market demand that is and will remain high.

Make sure not to miss the next installment of this multi-part article, for the informative overview of the other two trends that stem from the market driving forces belonging to the economic sphere.

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