Anuga, where BestFoodImporters was also present this year as well,  remains the flagship expo for the global food and beverage sector — and 2025 was no exception. One of the greatest values of a trade fair like Anuga is the opportunity for face-to-face conversations.

Fortunately, our team managed to meet some amazing clients and new contacts at the expo, hear direct feedback, learn about pain points, share our vision,  and align future plans. We’re truly grateful to everyone who made time for us (Morato Group, Chickles, Mestemacher, Greek Family Farm, Pastificio Antonio Pallante, Pietro Coricelli, Toms Group, Olio Rinaldi, Pecaninis, Gruppo Clai and many more). Your openness helps us grow stronger, and the input gathered at Anuga will guide some of our next major updates.

What stood out at Anuga 2025

As a respected player in the food sector for more than 15 years, BestFoodImporters is also constantly analyzing industry trends in order to make sure our products are as useful as possible for companies looking for food importers worldwide.  Perhaps the most talked-about highlight this year was the debut of Anuga Alternatives — a trade show dedicated to alternative proteins, from plant-based, insect, algae, fungal, to cell-cultured meat.
This new segment confirmed what many of us already sense: the shift toward more sustainable, hybrid, or entirely novel protein sources is accelerating.

Anuga 2025 wasn’t just about new products — it was deeply thematic. Key focal themes included:

• Personalized food: The move from mass to tailored nutrition, functional foods, and formulations that respond to individual preferences.
• Sustainability & circularity: From greener packaging to upcycled ingredients, carbon footprint reduction, and lifecycle thinking, sustainable solutions were everywhere.
• The influence of private labels: Retailers increasingly pushing their own branded products, demanding control over quality, source, differentiation.

These aren’t new, of course — but the volume and creativity of the innovations on display made it clear the industry is acting, not just talking.

Anuga’s Start-up Area again proved to be a magnet for daring ideas: niche ingredient startups, technologies in fermentation, microbial proteins, novel processing methods, and branding experiments.
In many cases, these scrappy new players challenge incumbents to rethink assumptions — and that dynamic yielded some of the most exciting conversations we had on the floor.

If you weren’t able to meet us at Anuga, don’t worry — reach out, and let’s schedule a virtual catch-up. We’d love to talk to you.

Here’s to the next chapter — the best is yet to come.