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Welcome to the next installment in this series of articles dedicated to the “fruit and vegetables” sub-sector of the European food market, series of articles that our “Best Food Importers” website, no 1 world directory of food importers and distributors from all over the world, provides as a reliable source of information for our readers and for the potential clients of our food importers and distributors database. In the first five installments of this series of articles, we focused on the social and technological trends that act as a driving force for this particular sub-sector of the European Market. Also, we presented an overview of one of the economical driving force of the market, namely the economic crisis, upon the consumer choice when it comes to food products. Now, lets focus on the remaining two trends that stem from the market driving forces belonging to the economic sphere, namely the emergence of new markets and the niche markets.

The European Union’s food market as a whole is a true dichotomy. The well-established and supra-saturated markets of the western countries of the European Union are in stark contrast with the emerging markets of the Eastern Europe. This dichotomy manifests itself even in the “fruit and vegetables” sub-sector of the this particular market. In the Eastern Europe, the food market is still relatively small, but it is expected to boom in the following years. Amongst the recommendations issued in the recent trend mapping study published by CBI (“Centre for the Promotion of Imports from developing countries”) and The Ministry of Foreign Affairs of The Netherlands, one of the main advices for the potential suppliers of the best food importers of Europe is to “invest in your European contacts and look for possibilities to extend exports to upcoming European countries”.

The market in Eastern Europe is accessible via those best food importers from Western Europe that are expanding their business in these emerging markets, as well as via the locally established food importers from each particular country. The contact data of the best food importers from hand-picked Eastern European countries can be found in our international food importers database. The aforementioned study also recommends that the potential suppliers of the best food importers of Europe should take part in trade fairs like “Fruit Logistica” and even invite representatives from particular importers and retailers for a visit to their company’s premises.

The increasing scale and volume of food retailing economical activities in the European Union is accompanied by a growth in the niche product markets. Especially when it comes to premium products, new niches will continue to appear and those need to be filled by the best food importers of Europe and their suppliers.

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