Fresha is an innovative platform that streamlines booking and management for beauty and wellness businesses. It allows clients to easily schedule appointments online, while providing service providers with tools for inventory management, payments, and customer relationship management. The platform emphasizes a user-friendly experience, making it simple for both clients and businesses to navigate. Fresha also features a marketplace where users can discover new services and promotions. Overall, it aims to enhance the efficiency and visibility of beauty and wellness professionals.