Genuine Origin is a coffee sourcing company dedicated to providing high-quality, direct-trade coffee beans from their origin. They focus on building lasting relationships with farmers and promoting sustainable practices in coffee cultivation. The company emphasizes transparency in the supply chain, allowing customers to trace their coffee back to its source. Genuine Origin also prioritizes freshness by shipping beans shortly after processing. With a commitment to quality and ethical standards, they aim to enhance the coffee experience for both producers and consumers.