S&B Herba Foods is a global food sourcing company with over 100 years of experience in supplying a wide range of quality food products to leading retailers, wholesalers, independents, food manufacturers, and the ethnic foodservice sector. They offer branded products such as Phoenix, Peacock, and Aunt Caroline, as well as ingredient products like rice, flours, and precooked cereals. The company is committed to building strong relationships and celebrating their long-standing heritage in the industry.