Anuga 2025 is fast approaching, and for food producers looking to grow their export business, this is the event that should be circled in bold on the calendar. As one of the world’s largest and most influential food and beverage trade fairs, Anuga isn’t just another industry show—it’s the global meeting point where trends are shaped, contacts are made, and international deals take root. Whether you’re a long-time exporter or just beginning to explore new markets, here’s why attending Anuga 2025—and using BestFoodImporters before, during, and after the fair—can significantly boost your chances of success.
Anuga 2025: What You Need to Know
Taking place in Cologne, Germany, from October 4–8, Anuga 2025 will bring together over 7,000 exhibitors and more than 150,000 trade visitors from all over the globe. The show’s unique structure—divided into ten specialized trade shows under one roof—offers exhibitors the chance to connect with precisely the right buyers for their product categories, whether it’s dairy, frozen food, fine foods, or organic.
But what truly sets Anuga apart is the quality of its visitors. Buyers attending Anuga aren’t window-shopping; they’re decision-makers, importers, and distributors actively looking for new suppliers.
The Real Value for Producers
- Access to High-Quality Leads At Anuga, you’re not guessing whether attendees are relevant to your business. You’re engaging directly with purchasing managers, category buyers, and importers with clear budgets and a mandate to source new products.
- International Market Expansion With such a diverse crowd, Anuga offers a unique platform to break into new geographic markets, meet distributors who are well-established locally, and learn more about regional consumer preferences.
- Brand Building on a Global Stage Even for producers not signing deals on the spot, Anuga is an unmatched branding opportunity. With proper preparation, your presence at the fair can lead to long-term visibility and brand recognition in key markets.
How BestFoodImporters Can Help You Maximize Your Anuga ROI
Trade fairs like Anuga are powerful—but only if you arrive prepared. That’s where the BestFoodImporters platform comes in.
Pre-Fair: Targeted Outreach to Importers Our database includes detailed profiles of thousands of verified food and beverage importers attending Anuga or actively sourcing from Europe and beyond. Use BFI to identify high-potential leads weeks in advance, send them an email or get in touch on social media and schedule meetings at your booth before the event even begins.
During the Fair: Smarter Conversations With BFI’s importer profiles at your fingertips, you’ll know exactly who you’re talking to. Understand their sourcing focus, product range, company size, and key markets—so you can tailor your pitch and stand out from the crowd.
Post-Fair: Follow-Up That Converts After the event, the real work begins. With BFI, you can continue the conversation with new contacts and identify similar importers in the same region or segment to expand your outreach efficiently.
Ready to Make Anuga 2025 Your Most Successful Fair Yet?
Thousands of producers attend Anuga, but not all of them walk away with solid results. The difference lies in preparation—and in using the right tools.
With BestFoodImporters, you can make every connection count and turn a few busy days in Cologne into months (or years) of international growth.
Start preparing today with a free trial of the BestFoodImporters platform. Let Anuga 2025 be more than just a trade show. Let it be your gateway to global expansion.