A unique country located in the heart of Europe, Switzerland is one of the world’s most advanced free-market economies. With a high GDP per capita, above US$93,000, the country tries to be self-sufficient when it comes to the agri-food sector, but imports of food and beverages still reach over $10 billion and account for around 6% of Switzerland’s total imports. This article analyzes Switzerland’s food import trends for 2023 and 2024, offering insights for businesses looking to navigate this attractive market.

Switzerland is subsidizing more than 70% of its agriculture compared to 35% in the EU and the Swiss government implemented various reforms with extensive policies and subsidies in place in order to promote domestic agricultural production of high-quality, healthy foods.

The country has been able to produce almost 100% of its animal foodstuffs for years, yet has managed only about 40% self-sufficiency for plant-based foods, a rate that fluctuates year on year as harvests are highly weather-dependent.

Main Swiss Food Imports

Key food import categories include fruits, vegetables, seafood, meats, dairy products, and specialty items such as coffee, chocolate, and wine. The Swiss food import market is characterized by its emphasis on quality, sustainability, and traceability, aligning with the country’s strict regulatory standards and consumer expectations.

Fruits –  Imports increased by 9% last year, reaching a value of US$ $1.56 billion Fruits such as melons, oranges, and apples are the most searched for. The leading supplier is Spain, with an import value of US$429 million, followed by Italy, Turkey, Peru and France.

Fish and Crustaceans – When it comes to fish, Switzerland cannot be self-sufficient, being a country surrounded by land from all parts. The demand for this category is also high. US$$692 million worth of fish stocks were imported in 2023, a small increase since the previous year. Leading suppliers are: Norway, France, Netherlands, Vietnam, Denmark, Italy and Germany.

Coffee – Switzerland’s coffee imports decreased slightly, but still remain impressive, reaching a value of US$ 1.244 billion in 2023. The European country is a major global buyer and coffee imports are coming from Brazil, Colombia, Costa Rica, Ethiopia and India.

Other innovative, premium products or foods that are organic, with proven health benefits (superfoods) will be well received. The packaging is very important, as well as branding. As the Swiss are used to quality, they expect it from all their purchases so attention to detail is a must.

Food Import Trends

1. Increased Demand for Organic Products: In 2023, Swiss consumers continued to prioritize organic and sustainably sourced foods. This trend is driven by a growing awareness of environmental issues and a strong preference for products that support ethical and ecological practices. Food importers and distributors have responded by sourcing certified organic produce and fair-trade goods, and choosing suppliers who adhere to sustainable practices reflecting the Swiss commitment to this trend.
2. Diversification of Import Sources: To mitigate risks associated with supply chain disruptions, Swiss importers have diversified their sources. While traditional partners in the European Union remain important, there has been a noticeable increase in imports from countries in South America, Africa, and Asia. This diversification ensures a steady supply of exotic fruits, spices, and seafood, enhancing the variety available to Swiss consumers.
3. Health and Wellness Focus: Swiss consumers’ focus on health and wellness has significantly influenced food consumption patterns. There is a growing demand for plant-based alternatives, gluten-free products, and foods rich in nutrients. Functional foods, which offer additional health benefits beyond basic nutrition, have also gained popularity.
4. Ready-to-eat Meals: The busy lifestyles of Swiss consumers have led to an increase in the consumption of high-quality, ready-to-eat meals that do not compromise on nutritional value. This trend has driven innovation in the ready-meal sector, with an emphasis on fresh ingredients and minimal processing.
5. Culinary Exploration: Swiss consumers are adventurous when it comes to trying new cuisines. The popularity of international foods has soared, with a particular interest in Asian, Middle Eastern, and Latin American flavors. This trend has spurred imports of specialty ingredients and condiments, enriching the culinary landscape of Switzerland.

Doing Business in Switzerland

Switzerland is a very attractive market for a number of reasons:

• High per capita income and purchasing power
• Excellent infrastructure and close proximity to other European countries
• A legal system that makes doing business safe and easy
• Affinity for innovative, high-quality products
• Multicultural market

Its position in the heart of Europe also means that there are four national languages spoken in the country. Most business negotiations however can be held in English or German, as these are spoken by the majority of the population.

Dealing with Swiss food importers and distributors requires attention to detail and punctuality. Many of them are quite conservative, similar to Germans, and value a professional approach, but not taken to the extreme. Try to keep the conversation direct, honest and business-oriented. Also be patient, as the decision-making process can be slower than in other countries.

3 Food Importers from Switzerland:

1. Bevanar
   Address: Chemin Du Pont-du-centenaire 140, Plan-les-Ouates
   Phone: 0041228843030
   Website: www.bevanar.ch
2. Cetra Alimentari
   Address: Via Cantonale 16, Mezzovico
   Phone: 0041919355151
   Website: www.cetra.ch
3. Beiner Ag
   Address: Kantonsstrasse 5Address: CH–7302 Landquart
   Phone: 0041813006222
   Website: https://beinerag.ch/

To get access to a list of more active food importers from Switzerland, you can access one of the BestFoodImporters databases.