Beet It is a website that offers a range of award-winning natural nitrate products made from beet juice, specifically designed for athletes looking to enhance their performance. Their Beet It Sport Nitrate 400 shot is the only beet juice product that consistently contains an adequate dose of dietary nitrate per serving, making it a reliable option for athletes. The website provides information on how beet juice works to improve exercise performance, as well as details on the scientific research backing up the effectiveness of their products. Customers can purchase Beet It products online and also find information on where to buy them in stores. Additionally, the website features profiles of their Science Ambassadors, who endorse the benefits of Beet It products.