Truebell is a leading importer, wholesaler, distributor, and exporter in the GCC region, with divisions in food, beverages, hospitality, supplies, and retail duty-free. They specialize in importing food brands for the retail and food service industry, supplying major international catering companies, and offering premium hospitality products to various businesses. Truebell also operates in the retail duty-free sector and is continuously exploring opportunities for expansion in the Middle East, Africa, and Asia subcontinent.