This website is dedicated to This Side Up Coffees, a company that focuses on sourcing high-quality coffee beans from local heroes around the world. They believe in the importance of good middlemen in the coffee industry and strive to spread trust along the value chain. Their vision includes committing to real transparency, partnering with local farmers, and growing naturally without outside investors pushing for growth. They provide transparent and personal service to their customers, ensuring a positive and ethical trading experience. Customers can explore the origins of their coffees and learn about the roasters who work with This Side Up beans. Follow them on Instagram for updates and visit their website to purchase green coffee beans.